In autumn 2025, Laur presented its first collection at a private golf gathering. A Tuesday morning. A group of men who take both their game and their wardrobe seriously.
The pieces were worn, not displayed. The Long Neck Half-Zip in Cinnamon against the early morning cold. The Midnight Blue on the fairway. Burgundy over a white collar at the clubhouse. Grade A Mongolian cashmere in the context it was made for — a life lived with a degree of intention.
There were no spotlights. No audience. Just the collection finding its first moments in the world, on the right people, in the right place.
This is how Laur starts. Quietly, and without compromise.